Don’t compromise user experience to enhance fraud prevention.
In most situations, more security means more inconvenience and the inevitability of a poorer, more frustrating user experience.
Back in the 1980s, you could turn up late to the airport and still catch the flight, walking onto a plane with few checks and short queues. But enhanced security has changed all that. More security means more checks, longer queues, more inconvenience, more questions and more invasive and intrusive privacy examinations.
The outcome? longer wait times, higher costs to the airport operators, and increased customer frustration. But we put up with it. We are told it is good for our own protection.
Parallels can be drawn with online payments. Enhancing security adds costs and slows down customers, leading inevitably to increases in customer frustration and dissatisfaction.
Enter FARx…
FARx sits passively in the background, continuously verifying that it is you online accessing a secure banking and payment gateway. Once enrolled, you don’t need to do anything. FARx knows it is you entering the payment details – a frictionless experience
Secondly, greater security.
How? FARx constantly delivers a multi-factor voice-face biometric authentication credential to the payment gateway as you interact with it. We know if someone else is using your computer and browser-stored password credentials to fraudulently make purchases.
So, when it comes to authorization, FARx always knows it is in fact YOU, making the payment.
No time wasted checking and entering text or email OTP or checking your phone for authentication notifications.
Fast, frictionless and above all, secure!
Faster and smarter payments do not need to be more expensive.
